Twitter launches subscription-based feature “super follows” in the US and Canada!

  • Emily Olague by Emily Olague
  • Last updated: September 2, 2021
  • Shares: 13

The bird-app is now letting users charge for their tweets!

Twitter introduces a new feature called “Super Follows” that lets users charge for their content! Content creators can set their tweets to subscribers-exclusive, and the tweets will appear in the timelines of just those who “super” followed!

Twitter super follows

Introduced in February, the feature is set to roll out Wednesday, the company announced. However, it is currently only available on iOS apps and is restricted to a selected group of people in the US and Canada who signed up for a trial.

Earlier this year, in February, the company presented its plans, including paid subscriptions and a tipping system for exclusive accounts under the feature called “super follow,” to achieve at least $7.5 billion in revenue annually. They also planned to make 315 million monetizable daily active users (mDAU) by the end of 2023.

“Creating Super Follows content is for anyone who brings their unique perspectives and personalities to Twitter to drive the public conversation, including activists, journalists, musicians, content curators, writers, gamers, astrology enthusiasts, skincare and beauty experts, comedians, fantasy, sports experts and more,” the company said in a blog-post.

With this feature, Twitteratis can set their accounts on a monthly subscription of $2.99, $4.99 or $9.99 a month to monetize bonuses, exclusive thoughts, “behind the scene” content for their most interacted Twitter followers. With this subscription, followers can get exclusive access to their early previews, unfiltered perspectives, thoughts, and subscribers-restricted conversations from their favorite accounts.

Earlier today, Twitter also announced its intention to introduce a security feature that lets users block accounts temporarily for seven days on account of online harassment, use of abusive language, racist comments, or unwelcomed replies.

Once this feature is enabled, Twitter’s systems will assess the tweet content for negative engagement and the relationship between the creator and the responder. This doesn’t include frequently-interacted accounts, the company said, as it will take existing relationships into consideration.

People who want to have a Super Follow feature can apply for a waitlist under the monetization tap available in the Twitter app. To be eligible for this feature, a user must be at least 18 years old, a resident of the US and Canada, have tweeted 25 times in the last month, have at least 10,000 followers, and follow Twitter’s Super Follows policy.

Recently, Twitter has been experimenting with various money-making strategies for creators, including ticketed Spaces, a tip jar feature, a newsletter subscription button, and a shopping section. The company plans to add some of these monetization tiers to Super Follows.

Just for your info, users will be entitled to only 97% of the revenue generated from the monetized features. However, if their earnings from Twitter exceeded $50,000, the company will deduct 20% in compensation.

What do you think about this feature? Will users be willing to pay extra bucks for the tweets? Share your thoughts in the comment section below.